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Cool Life® is a high-build coating system which is carefully constructed using a 100% acrylic resin. It provides up to 400% elongation and flexes with changes in temperature. Its high-build finish is waterproof and expands and contracts with building movement, which provides maximum protection against water damage and cracking even in the most severe weather. This is especially beneficial in climates that tend to fluctuate a great deal between the summer and winter months. Where most exterior paints will chip and blister over time with the constant change in weather, Cool Life® adapts to it, outlasting even the sturdiest of paints.
Cool Life® coatings are superior to regular paints as Cool Life® coatings create a thick waterproof layer that covers and seals even hairline cracks, helping prevent water damage. Standard paints, on the other hand, are not designed to be waterproof or fill cracks, causing deterioration of exterior walls which leads to mold and mildew forming throughout the wall itself. Cool Life® is one of the most advanced coating technology available today for your home. This specially designed exterior coating has been proven to reduce surface heat caused by the sun’s infrared rays.
For the customer, this means a lower exterior temperature which results in a cooler home and reduced AC costs. Without Cool Life® , a standard home can absorb up to 90% of the sun’s heat. When eco-solutions are applied to a home, the electricity savings can add up.
Thicker than traditional paint, Cool Life paint technology allows you to have any color home you desire without overheating your walls. Instead of absorbing the sun’s radiation, Cool Life reflects the radiation, reducing the temperature of your house walls by as much as 37 degrees! The Department of Energy estimated that because of the reflective technology, homeowners can save as much as 21% on their energy bill, reducing your impact on the environment.
In addition to a cooler home, you’ll get paint that lasts. Cool Life paint is made to outlast traditional house paint. Cool Life coats porous surfaces and bridges cracks, creating a watertight, repellent barrier between your home and the elements. This reduces the amount of water that can become trapped, leading to mold and ruined paint. Because Cool Life naturally repels solar radiation, this paint is less susceptible to sun damage, thereby reducing cracks and prolonging the life of your paint job.
Energy efficiency is one of the easiest and most cost-effective ways to combat climate change, reduce energy costs for consumers, and improve the competitiveness of U.S. businesses.